Nike will end selling its clothing and sneakers on Amazon, concluding a pilot initiative that began in 2017, the firm claimed. The decision follows as the fraction of Nike’s renovation of its retail and marketing strategy and the appointment of John Donahoe (ex-eBay executive) as its upcoming CEO. “As the fraction of Nike’s aim on increasing consumer experiences via more personal, direct relationships, we have made the move to end our present pilot with Amazon Retail,” Nike claimed to the media in an interview.
At the time of the pilot program, Amazon brought apparel and sneakers squarely via Nike, instead of purchasing them via 3rd parties. The objective was supposedly to ease issues amongst other firms about 3rd-party vendors that were smearing their brands with false goods. Amazon had supposedly been designing a list of vetted vendors, and Nike might make a huge splash as the first accepted brand.
Nike allegedly believed that joining hands with Amazon might offer it more management over potential counterfeit goods and 3rd-party sellers. On the other hand, as many firms have discovered on Amazon, eliminating 3rd-party vendors is a play of wack-a-mole, with a new merchant emerging up for every one eliminated.
On a related note, those of you who are fond of NBA 2K are aware that, for quite some time, you have been capable of purchasing shoes from various brands in the game for your virtual player. But now, due to a new association between 2K Sports (the software publisher) and Nike, you will be able to get actual shoes for yourself as you are playing NBA 2K20. And they will not just be any type of sneakers. They’re going to be exclusive to the popular basketball contest and limited edition. Nike claimed that it will launch 10 “Gamer Exclusives” via NBA 2K20 when players will have the chance to buy them by finishing in-game challenges.
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