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The Latest Portal Lens On Snapchat Takes You To A Gucci-Filled Beach

The partnerships of Snapchat with all types of brands and companies offer you with a series of Lenses to select from, such as AR objects for featuring event tie-ins and artsy-filmlike filters. Now, its newest association with Gucci will offer you access to a Portal Lens. These are lenses that take you to a 3D realm, where you can communicate with the objects. The lens takes you to a beach complete of signature accessories and handbags of the luxury brand.

The AR Portal Lens unlocks a psychedelic door to the virtual location. A Gucci spokesperson claims that the Lens goes with the Gift Giving campaign of the brand that was directed and photographed by Harmony Korine. The campaign was rolled out a few days back. As the name of the campaign implies, the Lens sports a series of holiday-based AR components, comprising a big Christmas tree with gifts on the beach, a snowman made of sand, and palm trees showering candy canes.

You can use the Gucci lens wherever you are through its Snapcode or by searching for it in the Lens Carousel.

On a related note, earlier Adidas claimed that is joining hands with Snapchat on an exclusive method to roll out a product. The firm has made an 8-bit title in Snapchat dubbed as Baseball’s Next Level, which you can play and where you will have the opportunity to purchase its latest baseball game. Created in association with AvatarLabs, the game is an old-school style, home run derby title that will allow you play as some of Major League Baseball athletes of Adidas. That comprises Aaron Judge (Yankees), Alex Bregman (Astros), Carlos Correa (Astros), Kiké Hernandez (Dodgers), and Justin Turner (Dodgers), all of whom have their own Icon V or Adizero cleats in the collection of Adidas 8-bit.

Daniel Gaither
EDITOR & AUTHOR At The Industry Magazine

Daniel Gaither is one of the professional team member serving in The Industry Magazine’s Technology Department. He is well-versed in crafting news on the latest trends in the Technology domain. At the same time, he is an inspiration for other team members due to his punctuation and precision in work. Earlier, he was working as a journalist for about 3 years. He holds an exceptional multi-tasking ability along with a strong hold on negotiation skills. Due to all the skill set, Daniel completes the assigned task within the decided time slot. He is master at comprehending the user needs accurately and crafting the intelligible news report on The Industry Magazine news platform

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